Introduction to Sustainable Marketing
Michael Britton • January 11, 2019
Proven Small Business Marketing Foundation
Sustainable Marketing combines the proven methodology, tools, and best-practices of Duct Tape Marketing Small Business Marketing with the purpose supporting environmental and social sustainability. The result is a unique marketing framework constructed to boost entrepreneurs who are solving sustainability.
Your business grows and so does your beneficial impact.
Small Business Marketing Dedicated to Entrepreneurs Motivated by Purpose
Sustainable Marketing is for you if you are an entrepreneur with a business or not-for-profit that solves environmental or social sustainability challenges and you are looking to grow your revenue or impact.
Some entrepreneurs address environmental sustainability by -
Other entrepreneurs are addressing social sustainability by
Some entrepreneurs address environmental sustainability by -
- offering eco-friendly alternatives to traditional products;
- suppling traditional products or services produced and distributed with less environmental impact; or
- actively promoting or enabling adoption of sustainable practices.
Other entrepreneurs are addressing social sustainability by
- helping prepare historically disadvantaged people to achieve professional of entrepreneurial success;
- creating new entrepreneurial opportunity for individuals from disadvantaged groups;
- forming entrepreneurial endeavors started by individuals from a disadvantaged group; or
- actively promoting and adopting more inclusive practices.
Don't worry if your business or not-for-profit doesn't exactly match any of these examples. We're flexible and welcome a discussion about how Sustainable Marketing can help you achieve your growth objective.
Collaboration is the Natural Extension of Sustainability
The world is changing fast and we don't claim to have all of the answers. But we are committed to help promote solutions for climate change and addressing social inequalities by sharing, collaborating and learning from each other. So whether you are a potential partner, client or both, we look forward to stretching beyond traditional paradigms to find solutions for you to succeed while creating a more sustainable future.
Environicle
Don't let the sting of the COVID-19 triggered pause in economic activity cause you to miss the opportunity. Use the down time as an opportunity to revisit your internet marketing strategy to ensure you're ready to compete in the days ahead.
Structured data, also known as schema markup, is one of the 200 factors that Google uses to determine ranking of web pages in search results. This blog post walks through the steps required to add schema markup to your Wix or Duda website and improve your website search ranking.
This post will help you through the step by step process of defining and implementing a Facebook carousel ad - the recommended Facebook ad format known for consistently delivering results.
Improve local search results rank and get found by new customers with citations in 13 online directories suitable for Canadian businesses.
Protellus provides complete online marketing solutions to help small businesses leap from struggle to stride.
© 2020 Protellus. All rights reserved.