The 5 Elements of Sustainable Marketing for Small Business
Michael Britton • February 21, 2019
Sustainable Marketing is a different way of doing business based upon a framework combining client segmentation, value-proposition, marketing methodology, and business practices in support of a larger sustainability purpose.
Elements of the Sustainable Marketing framework include:
- Organizational purpose to promote a more sustainable society
- Clients solving the challenges of environmental, economic, and social sustainability
- Marketing methods and tools customized with clients to generate results over an extended period
- Trustworthy marketing campaigns
- Business practices that balance purpose and profits
Environicle
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