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Marketing strategy for sustainability businesses
Constructing buyer personas
Optimizing website content
Constructing a buyers' journey that converts
Getting the most out of marketing tools
Launching an effective ad campaign

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Get Marketing Advantage for Your Sustainability Business

Implement a marketing system to attract and convert more customers to your sustainable products and services.

Your marketing advantage begins here.

Your business is creating a better future by helping others to live or work more sustainably.

Let us help you grow your impact further by attracting more customers with a marketing system optimized for small businesses like yours.

Your time is more valuable than ever.

Approaching marketing piecemeal or without a trusted partner can be time consuming and fraught with costly mistakes leading to disappointing results.

Don’t waste your valuable time and resources that would be better invested delivering your product or service to help more customers live or work sustainably.

Strategy

Execution

Results

Impact

YOU HAVE A SUSTAINABILITY SOLUTION

We believe the path to a better future depends on millions of consumers and businesses choosing sustainable products and services like yours.

That is why we formed as a social enterprise to help you attract and enable more people to live and work sustainably.

WE HELP YOU REACH & CONVERT MORE CUSTOMERS

A core principle of our sustainable marketing system is to approach your customer relationships holistically.

From initial strategy through implementation, the marketing system we implement for you is designed to optimize the experience for your customers as they proceed through their decision journey.

We work equally as hard to ensure the great experience and relationship developed prior to the sale continues following the sale.

SMALL & MEDIUM BUSINESSES ARE OUR SPECIALTY

We combine passion for sustainability with over 30 years of business, marketing and systems expertise to implement a marketing system developed especially for small and medium businesses.

The Duct Tape Marketing seal means we implement a marketing system for your business that has been proven effective across hundreds of businesses and not-for-profits around the world.

We do the marketing heavy lifting for you.

We extend the theme of sustainability to the marketing system that we build into your business. Just like the other systems that you’ve developed to run your business, your marketing system becomes part of your core business operations so that you can generate results for years to come.

Assess Current State

We research your current online presence with a Total Online Presence Audit to obtain a clear picture of your website, social media and reputation management activities.

We also research your top competitors to inform and help bring focus to the areas with greatest priority.

Develop Strategy

We research your current online presence, do a deeper analysis of your competitive landscape and conduct interviews with your ideal customers to understand their online behaviors and what's most important to them.

We then develop a comprehensive road map of messaging, marketing tactics, and editorial roadmap to advance more of your ideal customers through awareness, consideration, conversion, retention and referral.

We will implement the strategy for you or you can use it as a road map to take forward independently.